Made With Love, Made To Last. Clothing Made To Test Time.
D.READ ART & CLOTHING is a fashion brand focussed on creating high quality clothing and art in a sustainable and thoughtful manner.
Established in 2022 the brand is inspired by British tailored menswear and traditional construction techniques; looking back to when clothing was made well and made to last.
The story starts a little earlier than that though…
Born from a love of tattoo art, skateboarding, fine art and menswear. Dread Decks was birthed in a garage, in Durham, in the form of used skateboards hand painted with traditional tattoo inspired art. Dread Decks developed over the years moving on to sell art prints, lino printed tees and embroidered hoodies. This was all the whilst Dominic completed his fashion studies at Norwich University of the arts. During his studies Dominic delved into traditional tailored menswear, seeking to explore the the point in which Luxury menswear and traditional workwear and streetwear intersect.
Dread Decks’ history is the foundation from which we move forwards from. The history is woven into the fibre of this new venture Keep Swimming will continue to be one of our main driving mottos. Dread Decks will always exist as a portion of the brand but moving forwards will no longer be our main focus as we begin lookout to broader horizons!
A dream starts with an idea, the spark to act on it and the perseverance to push through despite whatever obstacles arise.
For me, Dom, the idea has been hand made clothing and art made in the UK, made by me, made with love, care and attention. For as long as I can remember I have been fascinated with the creation of art and wearable art created by the dedicated craftsmen. During my time studying textiles at school, I fell in love with traditions of British tailoring techniques juxtaposed against the wild creativity and vibrant textiles seen on Fashion runways around the globe. From that moment I knew my goal was to own my own clothing company and to create wearable pieces of art adorned and accompanied by my illustrations and paintings.
Twelve years later of learning, struggling and striving I have arrived at D.READ Art & Clothing, my newest project that has been waiting to exist since I set out on this voyage. A project that feels filled with intention, heart and soul. A project that I cannot wait to show you.
All the best
Dom
MADE WELL MADE TO LAST MADE WITH LOVE
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