DREADFUL RECOMMENDATIONS - FASHION BOOKS

To start off this series I am beginning with two heavy hitters! Exciting and inspiring these books give two different perspectives on entering the fashion industry and the winding roads to success. I picked these books together as they both are written by brand founders who fell into the fashion industry via their life circumstances and experiences and then learnt to to flourish and thrive.

Let My People Go Surfing - Yvon Chouinard

A beautifully written memoir illustrating the journey from fearless rock climber and outdoor enthusiast, to forgining your own equipment, to owning and running one the most recognisable outdoor clothing companies world wide. This is the story of a reluctant leader whose vision and bravery helped create a spectacular clothing company and a unique company culture. A love story to the great outdoors, nature and everything it has to offer. This book is a celebration of following your passions ferociously and a warning to the dangers of big business and growth. The embodiment of be careful what you wish for, Let My People Go Surfing invites us to consider the long lasting effects and implications on people and planet, from creating a global business.

This is Not a T-Shirt - Bobby Hundreds

Bobby Hundreds has captured the impact of punk music, skate and surf culture and its impact on streetwear perfectly. His detailed account of the influences and ideas that lead to the creation and growth of the internationally renowned streetwear brand the Hundreds is exhilarating and inspiring. The book offers insight into the trials and tribulations of creating and building a clothing company. Bobby goes to great lengths to demonstrate that time and time again what has made his brand shine has been his dedication to the people who support and love his products. A great account of the time, stress and effort that goes into creating a great clothing company.