LOGO DEVELOPMENT

WHY THE FOX?

As an artist I often have themes or figures that I gravitate towards for a period of time. When running Dread Decks I became obsessed with Koi fish for their graceful figure and the beautiful mythology that surrounds them. Overtime I found myself inventing this foxy character who I loved to doodle and draw when I had a spare minute. I found myself drawing him in different situations, often times almost as a self portrait, in which I would illustrate the fox going about both the mundane and exhilarating tasks that I faced or dreamed of…

Why a fox I am not sure, maybe it is their cheeky, charming nature. It could be the sophisticated, elegance that comes so naturally to Foxes. Or perhaps it is the characters films and books Fantastic Mr Fox, Disney’s Robin Hood or the Fox and the Hound that draw me. Or maybe it is the symbolism and connotations of foxes for being clever, creative and cunning. Whatever it is that has drawn me to them I love drawing them and felt a fox head would make for a fun and powerful logo.